What’s Your Type? A Guide to Typefaces

Typefaces are the unsung heroes of design; they have the power to grab attention, engage a reader and enhance a message just as much as any image can. Although they may not always be consciously noticed, typefaces have the power to carry subtle undertones, in fact, they can be just as expressive as the words they create, communicating concepts like ‘traditional’, ‘classic’, ‘contemporary’, ‘modern’, ‘chic’, ‘stylish’, ‘serious’, ‘fun’, ‘bold’, ‘understated’ –  and many more besides. 

Choosing a typeface that complements the message and creative approach is only part of the story, the size, spacing and weight of each letter must be carefully balanced by the designer to achieve a perfect end result.

For this week’s blog post, the Holywell studio have put together a brief guide to typefaces, tips on using them and things to consider when selecting them - Click here to download the guide in PDF format.