At
Holywell, we love a challenge, and some projects test our skills on a number of
different levels. A recent project for our customer, the Clinical TrialsServices Unit (CTSU) is a great example, calling for a range of competences,
and requiring us to coordinate and deliver a range of disparate elements.
Part
of the Nuffield Department of Population Health, a major section within the
Medical Sciences Division of Oxford University, CTSU’s work chiefly involves
studies of the causes and treatment of “chronic” diseases such as cancer, heart
attack or stroke, as well as studies of other major conditions in developed and
developing countries.
Production
of the programmes could not begin until the full itinerary for the Oxford China
Fellowship was confirmed, and details were not finalised until immediately
before the event was due to take place.
Cue our digital printing press and our perfect binding machine (see lastweek’s blog post for more information) – the perfect solution when we need to
create high quality, professionally bound books at very short notice. What made
this project a little different for us was that the text supplied for us to
create artwork was in Chinese. While the designers in our studio are a very
talented bunch, none of them is a fluent Chinese speaker! Not a problem, our
customer supplied a Chinese proof reader to sit with our artworker and check
our typesetting before we went to press with the full colour, A4, 30 page (26
pages of text and a 4 page cover) programme.

The
finishing touch for our CTSU project was to supply natural fibre jute ‘goodie
bags’ for all delegates. We created artwork featuring the Oxford University
crest and the Oxford skyline, and oversaw the screen printing of this image
onto both sides of the bags.
By
their nature, events are always likely to be subject to late changes, as
itineraries, speakers, presentations and attendees can alter right up until the
very last moment. Here at Holywell though, our ‘can do’ attitude and our
responsive approach to print production means we are used to working under
pressure and delivering to extremely tight deadlines.
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