Giving Wings to a New Brand

Our design studio is an integral part of our business, providing a highly creative resource for many of our clients. While much of the work we undertake involves designing specifically for print, we are also experienced in developing brand identities, as demonstrated by a project we’ve been working on recently for our customer, Volare Aviation.

Volare is a new company, a corporate aviation sales and brokerage organisation with global business activities. Briefing us to create a brand identity for them, Volare asked us to design a logo that would capture the essence of what the business does, clearly referencing its links with the aviation sector, while reflecting core brand attributes encapsulated in words such as, ‘established’, ‘exclusive’, ‘prestigious’, ‘professional’ and ‘global’.  In addition to all of these considerations, our customer also wanted their new logo design to have a ‘retro’ look to it.

Our designers set about creating initial concepts which took all these elements into account, and the visual theme of ‘wings’ quickly emerged as a strong directional route. With feedback on these first stage design treatments, we were able to refine the preferred option and prepare a final concept.

The finished logo is simple and bold; the stylised wing motif makes a nostalgic reference to an earlier age – evoking the glamour and romance of a time when air travel was a luxury enjoyed by a privileged few. The use of only two colours has the effect of giving the design an understated, classic feel; it also makes it very easy (and cost-effective) to replicate across all online and offline sales and marketing materials.

With the identity signed off by Volare, we progressed to printing business cards, and the end result is striking, with the logo printed white out of blue on one side and black and grey on white on the reverse.

We wish Volare Aviation all the best with their new business, and we’re looking forward to working with them further in the future. For more information on Volare Aviation go to www.volareaviation.co.uk.

Do you need to create a brand identity for a new business? Is your existing identity in need of a refresh? Our design studio at Holywell is brimming with creativity, so talk to us about how we can give your brand wings!

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