Wednesday, 27 February 2013

What do your Business Cards say about you?

Have you ever spent time thinking about what people think of your business cards? Business cards are your calling card; the piece of information a customer takes away with them to remind them of you. Do you want to be remembered for your limp business card which lacks lustre or strength; or do you want to be remembered for your strong imagery, professional finish and quality product?

Need new Business Cards? In this blog we discuss design and print advice, to help you leave your customers with a professional, quality product which leaves a lasting impression, and most importantly gets your customers to remember and engage with you!

For more information contact us on 01865 242098 or visit our enquiry form.

Getting Started:

First things first, what do you want to get out of your business cards? Are they just a part of the office stationery, hardly used; or are they a communication piece, a conversation starter which keeps you at the forefront on your customers minds?

At Holywell Design & Print we offer a bespoke service allowing you to have exactly what you want. We are able to help and advise you on the right design and method of production to match your needs and your budget.

We have compiled three Business Card packages to help you choose which package best suits your needs.

Executive Business Cards:
Make your competitors and your customers jealous of your executive, professional quality, expertly finished business cards. These quality finished cards have a professional ‘silky feel’, are durable, and reflect luxury.

Our Executive Business Cards are printed in full colour (CMYK) on a lithographic printing press. The card is silk art board 350gsm with a matt film lamination to both sides. The cards are precisely guillotine trimmed to size and packed in 100s supplied in a rigid plastic business card box.


Premium Business Cards:
Be a conversation starter with your premium, excellent quality, skilfully finished business cards. These cards are durable, high quality boards which reflect strong vibrant colours.  

Our Premium Business Cards are printed in two spot colours (Pantone colours) on a lithographic printing press. The card is Dutch Ivory white board 325gsm. The cards are precisely guillotine trimmed to size and packed in 100s supplied in a rigid plastic business card box.


Express Business Cards:
Get your company on the right foot with a high quality, professional business card, produced with a fast turnaround for same day delivery when required.  These business cards are great for small runs using superior digital print quality on a clean white top quality card.

Our Express Business Cards are printed in full colour (CMYK) on a digital printing press. The card is super wove board 350gsm. The cards are precisely guillotine trimmed to size and packed in 100s supplied in a rigid plastic business card box.


Each one of our business cards is given the same care and attention; the difference is the type of material and the process used to produce them.

Design:

Graphic design is a vital element of professionally printed business cards and we have a wealth of experience in creating the right image for you. We are happy to take a project from any stage, from brand identity to working within existing brand guidelines. We will discuss your requirements with you and provide a range of options for you to choose from. Concepts are developed into finished artwork for approval before printing the perfect business card for you.

Summary:

In summary the best place to start when creating your business cards is with the design. Taking all your bespoke requirements you then move onto the printing method, the paper, and finish.

If your business card is the first method of communication, you want to leave a lasting impression of attention to detail, quality, and professionalism. We can help you achieve this goal!

For more information on Business Cards, Design or any other print requirements you may have please contact us on  01865 242098 or emailing g.mallon@holywellpress.com. You can also visit our online enquiry form

Thank you for your time.

Gemma
Marketing Manager
Holywell Design & Print

Glossary of Terms:

CYMK/Process Colour: is a colour model made up of percentages of Cyan (blue), Magenta (Pink/Red), Yellow, and Key (Black)

Lithographic Printing Press: Lithography printing originally used an image drawn (etched) into a coating of wax or an oily substance applied to a plate of lithographic stone as the medium to transfer ink to a blank paper sheet, and so produce a printed page.

gsm: grams per square metre – referring to the weight of the card used.

Spot Colour/Pantone Colour: Spot colour can produce a superior image when compared to process colour (CYMK) as the image is 100% solid rather than being made up of dots, subject to artwork specification. The Pantone range includes fluorescent and metallic colours, we can also mix ink to match a sample colour supplied, as you might enjoy from your Dulux paint supplier.

Digital Printing Press: Digital printing refers to a number of different technologies; our digitally printed business cards are produced on a Xerox 770 press which uses an electrostatic process to charge an image belt with the printed page. The toner is attracted to the belt and the image is transferred from the belt to the card or paper and then fused.

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